According to Argyle, (2017), firstly, people consider technology and innovation as ever changing. Now, different innovations are obsoleting with pace. People now become more competitive and bring new ideas, innovation and technologies to be challenging in market. A technology introduced in market, and with in a month or some days, competitors enter the market with something more challenging. Technological ideas are getting unleashed with the growing world and utilized the resources in every possible effective manner. Nothing now, seem surviving in this fast paced world, unless the one moves and maintain itself with the waves, the world moves away and it left behind.

Secondly, nowadays, technology is another name of improving the efficiencies and bring the effectiveness in the business world, society and human lives. Efficiency denotes with being effective and conducting the business or oneself in a manner, which entirely depicts the input. Initially, effectiveness and efficiency was computed by the level of work a group or a person do in the particular time period. However, the technology advent and improvement in the systems cause the shift from manual to automatic systems, deals with more worked could be achieved by less workers. With the improvement in technology, tactical activities of the companies are improvising and average cost of the work also reduce. People are able to manage themselves and could do more by handling less stress, which helps in maintaining the work life balance. Organizations are also able to decrease the working cost, which refer to more profits and growth. Entrepreneurs hire less individuals and workers do less work for more money (Pierce, 2018).

As stated by Hatch, (2018), modern technology is also denoting the speed. Currently, individuals are able and capable to perform certain task with convenience, speed and ease, than they never could before. Daily transactions of the business are now faster than before. Technology has brought improvement in speed of internet, people are now able to conduct meetings, converse from different parts, can video chat, live streaming etc. Moreover, transportation has also been improved because of technology advancement, as people are able to travel easily from one part of the world to another with ease, and in short time. Bullet trains are one of the significant invention, which helps people in covering the long distance within minutes (Argyle, 2017).

In the conclusion, it is summarized that, as world gets familiar with new things, ideas, and innovations, growth of the countries are consistent. Technology is the main reason for the countries growth and development. Those who are unable to cope in this fast, speedy and growing world, it is important for the people, companies, and countries to be technologically updated and upgraded, or else, will be left far behind, where no body will be able to help or provide their support. Development and technological growth must not effect the human nature, and their purpose of existence in this world. Questioning on the human nature is not the trait of the technology, as several societies are living together because of this.  But the technology is ever-changing, yet it must not change the existence of us, and who humans really are.

References

Argyle, M., 2017. Social Interaction: Process and Products. Routledge.
Cho, S., Chang, S. and Jo, I., 2015, April. The solid-state drive technology, today and tomorrow. In Data Engineering (ICDE), 2015 IEEE 31st International Conference on (pp. 1520-1522). IEEE.
Hatch, M.J., 2018. Organization theory: Modern, symbolic, and postmodern perspectives. Oxford university press.
Pierce, A., 2018. technology today. Tech Directions, 77(8), pp.8-9.

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According to Berker, Hartmann, and Punie, (2005), this is in the age pf computer, where “information society” is acquired the broad currency for describing a context within where, individuals are living. Developed countries, like United Kingdom, United States, etc. were evolved from industrial to information society. Industrial revolution was done before communication revolution and now both are comparable. They both influenced the leisure and work separately and also the way of thinking and feeling about the time and place, however, existence of controversies present in their political, economic, cultural, and social implications. Gains were weighed and adverse effects were compared. Thus, proving that generalization was difficult. Journalists and press wrote and their critics are also present. Media, in form of television, newspaper, social media, internet etc. were attacked comprehensively for the consumption of energy and time, and ignore the basics of life.

Not everyone agrees or disagree with the communication revolution causes and effects. The words “effect” and “causes”, have been applicable and previously applied to every technological advancement, from steam engine to computer, from telephone to smartphone, and others are inadequate. It is impossible to isolate the single effect, whether small or big. Technology does not describe it by itself. And hence, the same technology could be used for multiple purposes and in various ways in social and political context (Lister, Giddings, Dovey, Grant, and Kelly, 2008).

The past ten years has brought the technology innovation in light- internet. Internet helps the media in various forms. It altered the geographical distance, which help in viewing the news of one country in different parts of the world. It further allow the increase in volume of the communication, and so media is all about communication in different form. It provide the increasing possibility of communication speed. There are multiple opportunities provided for the interactive communication. It allows different forms of effective communication, which was separated for interconnection and overlapping (Flew, 2007).
However, there are three main strong features of the internet;

The removal and disintermediation of the brokers allow the direct communication around the sociometric and spatial distance; removal of Asynchronicyty of temporality, as the barrier for communication; the ability or Oculacy for communicating the messages by images. The widespread of advance technology, including ICT-Information and Communication technological, commonly referred as the indicator of post-modern globalization era and pre-condition of intensive era which enhance the interaction across the globe, and exchange of services, goods, capital and information. On its contrary, it has been believed that popularity of WWW is the commercial medium as compare to other medium, is because of its ability in facilitating the sharing of resources and information across the globe, and potentiality for providing the efficient and effective channel for the marketing, advertising, and direct distribution or delivery of information and goods.

Social networking is the phenomena, which has seen quick and rapid growth in last some years. These are websites where individuals develop their social networks of associates and friends, and also create, give or share the information on same interests, lifestyles, information and tastes. These social networking websites are more like communities. These websites have gained immense popularity and increment in the information sharing. Media can use these information for their benefits. The media is vast and growing increasingly, with the support of the technology (Buckingham, 2007).

References

Berker, T., Hartmann, M. and Punie, Y., 2005. Domestication of media and technology. McGraw-Hill Education (UK).
Buckingham, D., 2007. Media education goes digital: an introduction. Learning, Media and Technology, 32(2), pp.111-119.
Flew, T., 2007. New media: An introduction. Oxford: Oxford University Press.
Lister, M., Giddings, S., Dovey, J., Grant, I. and Kelly, K., 2008. New media: A critical introduction. Routledge.

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